Everyday you are challenged with what your venue offers that your competitors can’t or don’t. Namely your Unique Selling Point (USP)
And everyday your competitors change what they can offer so they are unique.
How can you be one step ahead?
What do you offer?
Simply list out everything you can offer your customers be it corporate or leisure.
Virtually every venue has something to offer EVERYONE – now is not the time to get stuck in a niche market. We are all having to diversify in business so we can be more accessible to the plethora of customers out there.
What is around you?
Where is your venue situated, how does that make you unique?
- Free parking in the city centre,
- Located next to a canal or overlooking lakes
- Courtesy pick up from the airport/train or bus station
Now think about WHO is around you, how you can build interesting packages by including your community’s other services:
- Perhaps you manage a hotel near a stadium – you could build a relationship where you can offer discounted bedrooms.
- Maybe you’re looking after an unusual venue like a Zoo or Museum – you too could be building relationships with nearby hotels and restaurants, and likewise they could promote their guests to your venue(s) with discounted rates.
There are so many ways that venues can support each other. We need to be inclusive within our community’s to ensure our visitors for business or leisure are getting the best experience you can offer.
With 2 streams to our business with the our venue finding business at ‘tobook’ and our online directory ‘Search4Venues’. This is what we strive to do with every enquiry.
‘tobook’ only works with corporate clients, however uses the Search4Venues directory to source not just the venue, but restaurants and unique venues to hold dinners, or take part in cookery schools, organise team building experiences… to name a few
Search4Venues is a tool built by venue finding specialists but is available to EVERYONE to use – with NO lengthy sign ups and NO spam sent to customers…. they can freely move around the site, viewing as many venues as they choose. And when they find what they are looking for – they can contact you directly.
If you are looking to build relationships in your community so you can offer more to customers, firstly register for your FREE listing
If you already have a FREE Listing and are interested in how to gain more visitors to your venue: